Data, Technology and Measurement
A trend brief on why brands must embrace digital transformation for their survival, growth and future success
Why marketers now need to grow their brands within ecosystems they can’t control
A trend brief on AI and how its evolution can create new applications for marketing
An evidence-based framework to help marketers invest their budgets in activity that works
A trend brief on blockchain, the potential to remedy many of the trust issues in advertising
Raja Rajamannar, CMO at Mastercard, on the industry’s approach to data and technology
A trend brief on why the IoT can give marketers a unique window into consumer behaviour
Brand Innovation, Creativity and Experience
Understand how brands are reaching out to create and collaborate with consumers in new ways
Discover why brands are looking again at long-term brand-building after years of short-term thinking
Why brands are bringing creativity in-house and how agencies need to respond
Insights from the agenda-setting report benchmarking creativity and effectiveness
A trend brief on the power of voice technology and the competitive advantage it gives
See how brands can be change agents for how we behave, represent and preserve our world
Talent, Development and Organisation
Eradicating the talent gap means elevating traditional skill sets and overhauling marketing education
Julia Goldin, CMO at LEGO Group, discusses the talent challenges facing marketing
How three core pillars of marketing – or “stacks” – are re-shaping the entire marketing ecosystem
A new framework to help marketers make marketing a leading force within their business
Society and Sustainability
Why marketers must respond credibly to consumer expectations of brands and the environment
Why business is changing its internal core values
A playbook for marketers to uncover the questions that should drive every aspect of their business
Understand why marketing leaders have a responsibility ally business growth with social purpose
Marc Pritchard, Chief Global Brand Officer at P&G, reveals why he is driving growth by doing good
Insights are brought to you by
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