Welcome to the Global Center for Brand Innovation and Creativity
Growth through innovation and creativity. The world class inspiration you want. The gold standard business intelligence you need. Assembled for you in one place – like never before. Collaborate. Co-create. Achieve more. Together – with the greatest minds and resources in marketing today.
Putting people first. That’s the formula for growth today. And, the pathway to achieving this is through brand innovation and creativity driven by human insights. Technological innovation has produced profound societal and industry changes, molding a world where everything is connected. In this new era, what will be the value of your brand? Re-establish the foundational tenets of brand building using creative ideas informed by rich, proven, human insights.
Never before has this caliber content, expertise and global network been aggregated. It sets the standard for excellence in creativity and innovation that drives growth for chief marketers around the world so they can access and benchmark themselves against.